Alon Pupkin Shamai
The Visionary — Co-Founder
Alon has spent over two decades building and scaling B2C e-commerce businesses from the ground up. As CEO of FloraQueen since 2005, he transformed a small online flower delivery service into an international operation spanning dozens of countries. He later co-founded be.green, bringing the same customer-first mindset to sustainable plant ownership.
20+ years leading and scaling international e-commerce operations
Deep expertise in customer experience, conversion optimization, and operational excellence
Passionate about using AI to deliver the personalized shopping assistance that every customer deserves
"After years of chasing conversion improvements through A/B tests and design tweaks, I realized the real breakthrough would come from giving every visitor a truly personal shopping experience—at scale."
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